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Tinder suggests that thumbs (like biceps) become increasingly fatigued as January wears on.Last year, there were 10 percent more matches on January 3, 2016 compared with January 31, 2016.Creating online dating profiles helps consumers carefully consider potential matches.
As they say, the best cure for a breakup is to find someone new.A spokesperson from Tinder told that based on last year’s data and the ever-growing popularity of the dating app, the company expects a 12-percent bump in the number of matches on January 8, 2017.(For the uninitiated, a match happens through a mind-numbing process known as swiping profiles—left for ; a higher number of matches means there are more people swiping at a given time, unless one is painfully picky.)But just as foot traffic at your gym begins to level out as the month progresses so, too, does activity on dating sites and apps.Related: In January, your visit to the gym becomes an exercise in patience “During the last few weeks of the year, people often take time to reflect on their accomplishments, failures, as well as reassess how to improve their lives in the New Year—especially in the romance category,” says Jess Carbino, Tinder’s resident sociologist.Through focus groups and other means of data collection, Carbino has determined that 80 percent of people on Tinder are looking for long-term relationships.